The second lecture, titled ‘Photography in the Age of Modernism’, will take focus upon the rise in popularity of the photographic medium and its subsequent utility, as well as its consequent impacts in an era of radical development within intellectualism, particularly in the fields of philosophy and the fine arts. It begins with the founding of Eastman Kodak Company in America and their contribution to the development of the photographic device and working mechanism, effecting the increase in accessibility of the photography medium to the mass population, which in turn further encourages image making experiments in mass quantity.
Progressing, the lecture will look at the changing forms of the photographic instrument and the effects of marketing strategies by Kodak, like the folding and pocket cameras, the brownie, the 35mm analogue, the point-and-shoot device, the invention and commercialisation of chromatic films, slides, and the availability of colour images. Simultaneously, the lesson will mention the rise of Fujifilm corporation in the East, the rivalry between the two photography companies, which bears witness to the growing demand of photographic technologies, and which effects a further increase of interest in the photographic medium, expanding the culture of photography on a global scale.
Moving forward, the lesson will elaborate on the concurrent ideological shift in Modernism, the fundamentals of such thinking, the philosophies which largely influenced the development of post Enlightenment art practices, and how photography, the growth of popularity and accessibility through commercialisation, coincided perfectly in the changing paradigm of the fine arts, consequently allowing for the emergence of an independent form of art. Finally, in the last section of this session, the lecture will consider the works and experiments of Modernist photographic image makers, such like Alfred Stieglitz, Paul Strand, Edward Weston, Irving Penn, Dorothea Lange, Robert Doisneau, Lee Miller, Salvador Dali, Man Ray, Ansel Adams, Diane Arbus, and Imogen Cunningham, to name a few, and how their practices laid out the foundation of lens based medium for the fine arts.